HA Hessen Agentur GmbH is the service company of the state of Hessen. It implements projects and campaigns, supports activities and acts as a consultant and "Thinktank". The core objective of Hessen Agentur is to provide the best possible support to the state and other public institutions to achieve their goals within the framework of Hessen's economic development. On behalf of the state of Hessen, HA Hessen Agentur GmbH assumes the function of a state marketing organization (LMO) and is responsible for tourism marketing in Hessen.
For the tourism and congress marketing, a new responsive website was to be implemented as a central marketing and communication platform for the Hessian travel destinations. In a joint cooperation with the agency Heine/Lenz/Zizka Projekte GmbH which was responsible for the concept, design, and IA and dkd Internet Service GmbH, which was responsible for the technical implementation, the main requirement for the project was to connect and integrate a web shop, additional interfaces and databases.
The first priority was the implementation of the templates which were graphically designed by Heine/Lenz/Zizka and the adaptation of the desktop layout to mobile views. The complete technical realization of the relaunch was based on the t3quick package and adapted to enterprise level. Various third-party systems were connected and integrated, such as Outdoor Active for the automated output of maps, lists and detailed article pages within the website via interface connection, a web shop with connections to fulfillment service providers for ordering information material, an event calendar, the Solr search as well as a database for the output of travel offers. There is also a separate navigation for the areas "Wellness" and "Meetings". For editing and content maintenance dkd supported the customer with words and deeds.
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